Privacy policy

Last updated: January 26, 2025

Evora Lane (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, make a purchase, or otherwise interact with our services (the “Services”).

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply in relation to personal data.

Who We Are (Data Controller)

For the purposes of UK data protection law, the data controller is:

Company name: Agency JS Limited

Company number: 7662708

Email: Info@evora-lane.co.uk

Telephone number: +44 20 3769 1029

Address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, 999077, Hong Kong

Our website is hosted on Shopify, which acts primarily as a data processor, and in some cases as an independent controller for platform-level services.

Personal Information We Collect

We collect personal information that identifies you or can reasonably be linked to you, including:

Information you provide directly

• Name
• Billing and delivery address
• Email address
• Telephone number
• Account login details
• Communications with us (e.g. customer support enquiries)
• Reviews or feedback you submit

Transaction and payment information

• Order details and purchase history
• Payment method and payment confirmation
  (Payment card details are processed securely by third-party payment providers and are not stored by us)

Automatically collected information

• IP address
• Device type, browser, and operating system
• Usage data (pages viewed, interactions, time spent)
• Cookies and similar technologies

How We Use Your Personal Information (Lawful Bases)

Under UK GDPR, we rely on the following lawful bases to process your data:

Performance of a contract

• Processing and fulfilling orders
• Managing payments, shipping, returns, and refunds
• Creating and maintaining your customer account
• Providing customer support

Legitimate interests

• Fraud prevention and security
• Improving our website and services
• Understanding how customers interact with our store
• Preventing misuse of our services

Consent

• Email and SMS marketing communications
• Non-essential cookies and tracking technologies
  You may withdraw your consent at any time.

Legal obligations

• Accounting and tax record-keeping
• Compliance with legal or regulatory requirements
• Responding to lawful requests from authorities

Marketing Communications

If you opt in, we may send you promotional emails or messages about Evora Lane products and offers.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly

Even if you opt out of marketing, we may still send service-related messages (such as order confirmations).

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable essential site functionality
• Analyse site performance
• Support marketing and advertising

Non-essential cookies are used only with your consent. You can manage cookie preferences through your browser or our cookie banner.

A separate Cookie Policy provides more detailed information.

How We Share Your Personal Information

We may share your data with trusted third parties, including:

• Shopify (website hosting and platform services)
• Payment processors
• Shipping and fulfilment partners
• IT, analytics, and customer support providers
• Marketing and advertising partners (with consent where required)

We do not sell your personal data.

International Data Transfers

Your information may be transferred outside the UK or EEA, including to countries that may not provide the same level of data protection.

Where this occurs, we rely on:

• UK International Data Transfer Agreements (IDTAs)
• EU Standard Contractual Clauses (SCCs)
• Transfers to countries deemed “adequate” by the UK government

Data Retention

We retain personal data only for as long as necessary:

• Order and transaction records: typically 6 years (legal and tax obligations)
• Customer accounts: until deletion or prolonged inactivity
• Marketing data: until you withdraw consent
• Customer support communications: as long as necessary to resolve enquiries

Children’s Data

Our Services are not intended for children under 18. We do not knowingly collect personal data from children.

Automated Decision-Making

We may use automated tools to personalise content or recommend products. These processes do not produce legal or similarly significant effects on you.

Your Rights (UK & EEA)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent
• Request data portability

To exercise your rights, contact us using the details below. We may need to verify your identity before responding.

Complaints

If you are unhappy with how we handle your data, please contact us first.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk

Security

We use appropriate technical and organisational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

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